There are few experiences that are more disturbing to a woman than receiving a breast cancer diagnosis. With over 40,000 deaths per year, every women with breast cancer is forced to face her own mortality.

Equally disturbing are fears of the impact a breast cancer diagnosis and its subsequent treatment course may have on the newly diagnosed woman. These concerns set up a dynamic tension between best treatment, fear of treatment failure, and concern regarding the impact of treatment on each patient’s sense of self and femininity.

This dynamic underscores the importance of integrating optimized oncoplastic technique into outstanding cancer care, pursuing cure, while maintaining both form and function. It also illustrates the need for care in a warm and interactive environment, where expertise is paramount, but where personal connection is ever present.